- Hindsight Bias- tendency to believe, after learning the outcome, that you knew it all along
- overconfidence- tend to think we knew more than we do
- The Barnum Effect- tendency for people to accept very general or vague characterizations of themselves and take them to be accurate
- Applied v.s. Basic Research:
- basic research explores questions that you may be curious about, but not intended to be immediately used
- hypothesis- expresses a relationship between two variables; variables can vary among participants in a study
- dependent variable: whatever is being measured in the experiment
- Operational Definitions- explain what you mean in the hypothesis; how will the variables be measured in "real life" terms
- Descriptive Research- describing what you see; any research that observes and records
- Case Study: detailed picture of one or few subjects
- Naturalistic Observation
- Surveys: use interview, mail, phone, internet, etc... most common type; measures correlation; cheap and fast but has a low response rate
- Random Sampling- identify the population you want to study; sample must be representative of the population you want to study
- False Consensus Effect: tendency to overestimate extent to which others share our beliefs and behaviors
- Naturalistic Observation- in which you watch your subjects in their natural environments, do not manipulate the environment
- Hawthorne Effect: just the fact that you know you are in an experiment can cause change
- Correlational Method- expresses a relationship between two variables; does not show causation
- measured using correlation coefficient: a number that measures the strength of a relationship (-1 to +1); relationship gets weaker the closer you get to zero
- positive correlation: variables go in the SAME direction
- negative correlation: variables go in the OPPOSITE direction
- explores cause and effect of a relationship
- independent variable: manipulates, effect is being studied
- dependent variable: changes in response to independent variable, is measured
- experimental: exposes participants to the treatment
- control: comparison for evaluating the effects
- single blind study- subjects are unaware if assigned to experimental or control group
- double blind study- neither subjects nor experimenters know which group is control or experimental
- descriptive statistic: describes the results of research
- inferential statistic: used to make an inference or draw conclusion beyond the raw data
- central tendency- where does the center of the data tend to be?
- mode- most frequent occurring score in distribution
- mean- arithmetic average of scores in distribution
- median- middle score in rank-ordered in distribution
- range- difference between highest and lowest scores in distribution
- standard deviation: computed measure of how much scores vary around the mean
- high standard variation